Ayeva Institute is one of the leading web designing institutes in Delhi. With the help of Ayeva Institute, one can acquire to grasp the in-depth knowledge of all the domains related to the field of web designing, development and marketing. The professionals at Ayeva Institute focus on providing theoretical as well as practical knowledge required in the field of web designing, web development and marketing. Real-time, industry-based classrooms and training sessions are some of the unique aspects of Ayeva institute. The entire focus of Ayeva Institute is to allow the candidate to acquire the practical training required in the field of web designing and marketing for future endeavors.

WHAT TO EXPECT?

Three strategies are keenly followed by Ayeva Institute in order to stay determined in providing training and imparting knowledge. Ayeva Institute follows three elements which will guide you to help your dreams turn into reality. The three elements are basically the three A’s, namely, Acquisition: here, we will help you to acquire the in-depth knowledge and learn skills theoretically. Application: your learning process will be increased by applying the practical knowledge of the theoretical knowledge that. Affirmation: to further improve your skills in web designing, we will constantly motivate and guide you to encourage your industry readiness so that you become job-ready.

ABOUT WEB DESIGNING, WEB DEVELOPMENT AND INTERNET MARKETING DIPLOMA COURSE

The Web designing and web development diploma course at Ayeva Institute covers a wide variety of topics. The modules covered at Ayeva Institute in this course are HTML, CSS, and JavaScript. The Institute also covers training in Jquery, Bootstrap, PHP, and MySQL under the diploma course of web designing and web development. Along with the courses of web designing and web development, the diploma course also provides the training of Internet Marketing. The diploma course of Internet Marketing course covers modules such as SEO, SMM, PPC, SEM, SMO, ORM as well as google adsense. Ayeva Institute aims to cover all the important aspects in the diploma course within a limited duration. The courses are designed in such a way which provides in-depth knowledge to beginners as well as to the candidates who already have certain knowledge in this field and are striving to expand it.

The skills imparted under the diploma course at Ayeva Institute are as follows:

Basic fundamentals related to web designing, development and Internet marketing.

  • Techniques required on how developing a website and how to design it.
  • Understanding the basic concepts of Internet Marketing such as PPC, SMO, and SMM.
  • Understanding the techniques of Photoshop, HTML, CSS, Javascript, PHP.
  • Acquiring the knowledge of the era of modern marketing.
  • Understanding the skills of how to make an effective website for your own marketing.

WHY SHOULD YOU CHOOSE US?

The expertise and the practical knowledge that is required under the diploma course are offered at Ayeva Institute unlike other training institutes in Delhi. Online training is also provided under this course. We will teach each and every bit under this course to make you achieve the goal of becoming a web developer as well as a digital marketer.

Designing websites strategize and executing websites and marketing is offered at Ayeva Institute. We will teach you to create effective websites from scratch and will provide trainng on how design the websites which will enhance the look of your website and will ultimately lead to effective online marketing of your brand through your website. You will be provided training on how to use various social networking sites and how to market your products or services digitally. You will be provided theoretical as well as practical knowledge about the ways in which you can learn all the tools and techniques required to become a web developer along with a digital marketer.

WHY YOU SHOULD PREFER A DIPLOMA COURSE IN WEB DESIGNING, DIGITAL MARKETING AND WEB DEVELOPMENT?

In the era of digitalization, every company requires a web developer and a marketer to promote their brand and to create an effective website for their brand. The courses of Web development and Internet marketing go hand-in-hand. The diploma course at Ayeva Institute will provide an opportunity for the candidate to learn the creation of the website as well as to learn the techniques to rank their websites on the top.

Instead of undergoing three different courses, i.e, one for web development and one for internet marketing and one for web designing as well and paying huge amounts for three individual courses, you can easily undergo the diploma course at Ayeva Institute which will cover all the three courses at a minimal amount. The diploma course offered by Ayeva will open doors for amazing future endeavors.

  • The digital Marketing Industry is at a boom and is only going to reach at great heights in the future.
  • The salary is reasonably high for all the job opportunities in the field of marketing.
  • The field of Internet marketing is ever evolving. There is flexibility in this field. It is not static. You get to use your creative ideas and your own experience in this field.
  • You will get the opportunity to interact will new people on regular basis. You will gain confidence and will get to work with so many people and will ultimately able to create your own network.

ABOUT THE COURSE

WEB DESIGNING

We at Ayeva Institute provide an advanced diploma course in Web designing. Since, Ayeva is one of leading institutes of web designing in Delhi, we ensure to provide all the essentials based on the latest worldwide trends and demands. Web designing is a 1005 practical course and we ensure to provide you the appropriate practical skills required in the field of web designing. The various areas of web designing includes web graphic designing, interface designing and authoring. In simple words, web designing is concerned with the creation of how to present the content on various web pages. There are several key visual elements in designing such as layout, color, graphics, fonts and many more. All these components constitute the course of web designing.

WEB DEVELOPMENT

Web development is one of the highly recommended courses to pursue in the era of digitalization. Almost every other business needs a web developer to work for them. The amount of job opportunities as a web developer is immense. We at Ayeva provide an advanced diploma course in web development in order to make you grab the opportunities available at the global level. Web Development is a broader concept which includes the designing of websites, web content development, and server-side scripting and network security configuration. Web development includes creating basic, simple web pages to creating complex applications, as well as creation of social and business networking applications. Ayeva aims to provide a detailed diploma course in the field of web development.

DIGITAL MARKETING

Irrespective of the size of a business, the most inexpensive way to promote your business is Internet marketing. Internet marketing is also termed as online marketing. It is the easiest way to reach your target market. In order to achieve traffic on your website or in order to acquire sales, one can promote their business over the internet using various web tools. Various marketing strategies such as content, e-mail, paid media and many more are a part of internet marketing. Ayeva Institute provides an advanced diploma course in Internet marketing where you will get to learn the insights of Internet marketing through which you will be able to learn various ways to promote your business over social media.

JOB OPPORTUNITIES IN THE FIELD OF WEB DESIGNING, WEB DEVELOPMENT AND INTERNET TRAINING

Once you undergo the diploma course training of web designing, web development and Internet Marketing, the specialization course opens certain job opportunities for you in this field such as:

    Designer
  • Front-End Developer
  • Back-end Developer
  • Web Developer “generalist”
  • Word-press developer
  • Ruby Developer
  • Programmer
  • Design and Layout analyst
  • UX Principal
  • UX Consultant

These are some of the opportunities that can you strive to achieve out of a enormous pool of job opportunities waiting for you after undergoing the diploma course in designing, development and marketing.

WHO CAN ATTEND THE DIPLOMA COURSE TRAINING?

Literally anybody can attend this course offered at Ayeva Institute as the course is designed in such a way that it is not just adequate for advanced persons who has some sort of knowledge in websites but is also designed for beginners who want to work in this field.

  • Freshers/ Students/ Graduates
  • Sales Executives
  • Entrepreneurs
  • Marketing professionals
  • Start-up business people
  • Business owners
  • IT specialists
  • Web Designers
  • Graphic Designers
  • Freelancers
Digital Marketing
  • Basics of Marketing
  • What is Digital Marketing?
  • Comparison of Traditional and Digital Marketing.
  • Statistics of Digital Marketing
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital marketing platforms
  • Digital Marketing strategy for websites
  • Career opportunities in digital marketing
  • Website
  • HTML Basics
  • CSS Basics
  • Why WordPress ?
  • WordPress Installation on Server
  • Understanding the Dashboard
  • Changing the default Settings
  • Installing and customizing themes
  • Content management in WP
  • Creating categories, pages and posts
  • Adding menu to site
  • Adding widgets to site
  • Installing useful plugins for site features
  • SEO specific plugins
  • SEO

    On Page Optimization - SEO


  • What is On Page SEO?
  • Keyword Research With Google Keyword Planner
  • Domain Selection & URL Structuring
  • Head Section Optimization
  • Meta Tag Optimization
  • Site speed analysis
  • Redirection Tags
  • What is Content
  • Content Writing & Optimization
  • Creating HTML and XML sitemaps
  • SEO Friendly Content Writing
  • Heading Optimization
  • URL Redirecting Techniques using .htaccess
  • Keyword Density, Spamming and Stuffing
  • LSI (Latent Semantic Indexing)
  • Image Optimization
  • Link Optimization
  • Robots File Creation
  • Sitemap Creation & Submission

  • Off Page Optimization - SEO

  • What is Off Page SEO?
  • What is Off Page SEO?
  • Why Off Page is Important?
  • What Are Backlinks?
  • Backlinks Creation Methods
  • Difference Between Do Follow and No Follow Backlinks
  • What is Google Page Rank
  • How To Increase Google Page Rank
  • Generating Links from QA sites
  • Web Directory Submissions
  • Local Business Listing
  • Social Bookmarking
  • Article Writing & Submission
  • Press Release Writing & Submissions
  • Comment Writing
  • Guest Blogging
  • Using Classifieds for Inbound traffic
  • Classifieds posting
  • Forum Posting
  • Link Exchange (one way, two way and three way)
  • Search Engine Submissions
  • RSS Feeds
  • Alexa Integration
  • Webmaster
  • Adding site and verification
  • Setting Geo target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • Robots.txt and Links Removal
  • HTML Suggestions
  • Url parameters (Dynamic Sites only)
  • Analytics
  • Installing Analytics in Site
  • Generating Reports
  • Goals and Conversions
  • Algorithms
  • What Are Search Engine Algorithms
  • Why Search Engine Create Algorithms
  • Google Panda Algorithm
  • Google Penguin Algorithm
  • Link pruning process
  • Google Humming Bird Algorithm
  • Google Caffeine Algorithm
  • SMO
  • What is Social Media (Basics)?
  • Why Social Media is Important for Online Promotion?
  • Different kind of Social Media and Networking Sites
  • Why Your Business require Social Media?
  • Defining and Implementing the Social Media Plan

  • Facebook

  • Introduction to Facebook optimization.
  • Differences between Facebook Profile, Page & Groups.
  • Facebook Open Graph (OG) and Onpage implementation.
  • Facebook engagements with Facebook likes, shares, comments, mentions & # tags.
  • Facebook business pages.
  • Setting up Facebook Page.
  • Managing & updating Facebook Page.
  • Scaling up Facebook Page in terms of Likes, Shares and Social Reach.
  • Building Audience on Facebook Page.
  • Monitoring and analyzing Facebook Page engagements.
  • Third party tools for Facebook Page Fan Acquisition.
  • Posting guidelines for Facebook Pages for better ROI.
  • Utilizing Facebook Groups to reach to the targeted customers.
  • Creating a Facebook Group and scaling up.
  • Creating events on Facebook.

  • Twitter

  • Understanding Twitter.
  • Twitter dos & don'ts.
  • Twitter Cards and Onpage implementation.
  • Twitter Followers.
  • Know whom to follow & whom to unfollow.
  • Retweet & Favorite on Twitter.
  • Twitter & Hash Tags
  • User engagement on Twitter.
  • Networking with influential individuals and companies.
  • Monitoring Twitter data using social tools.
  • How to Increase Twitter Followers?

  • LinkedIn

  • What is LinkedIn?
  • Benefits of LinkedIn Network
  • Create a LinkedIn profile
  • Optimizing the profile
  • Skills and Endorsements
  • Recommendations in LinkedIn
  • Creating new connections
  • Posting content in profile
  • LinkedIn Groups
  • Finding Jobs in Linkedin
  • Creating company page
  • Customization of page
  • >Posting in LinkedIn Page
  • Advertising in LinkedIn

  • InstaGram

  • What is InstaGram
  • InstaGram statistics
  • How Brands use InstaGram
  • Creating InstaGram Account
  • Tour of InstaGram App
  • Content strategy and Tips
  • Picture Dimensions
  • Filters in InstaGram
  • Using Hashtags
  • Popular Brands on InstaGram
  • Advertising options in InstaGram

  • Google+

  • Benefits of Google+ in SEO
  • Creating Profile
  • Managing Connections
  • Creating Google+ Page
  • Types of Pages
  • Content Strategy and Statistics
  • Posting on Google+
  • Increasing the Reach and Followers
  • Linking Google+ with Site
  • Google+ Badge Integration
  • Google+ Groups

  • YouTube

  • What is Video Marketing
  • Statistics of Video Marketing
  • Linkedin dos & don'ts.
  • Profile creation on Linkedin.
  • Networking with influential decision makers
  • Scaling up connections
  • Question & answering on Linkedin
  • Public & private messaging on Linkedin
  • Targeting & reaching prospective clients from Linkedin
  • Setting up Company Pages on Linkedin

  • Pinterest

  • Joining Pinterest
  • Adding related categories to the profile
  • Creating boards on Pinterest
  • Sharing information & pictures on Pinterest
  • Repin on Pinterest
  • Infographics sharing on Pinterest
  • Pinterest for businesses
  • Verifying business website on Pinterest
  • Pin-It button on website
  • SMM
  • Introduction to social media marketing
  • Facebook marketing
  • Facebook advertising


  • What is Facebook Advertising
  • Types of Promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding Strategies
  • Ad Formats
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking
  • SEM
  • Introduction to Paid Marketing
  • Google Ads (Google AdWords) account and billing settings
  • Types of Campaigns
  • PPC Campaign Setup
  • AdGroups and Keywords setup
  • Bidding strategies
  • AdRank, Quality Score Optimization
  • Ad Formats
  • Ad Extensions
  • Shopping Campaigns
  • Dynamic search campaigns
  • Display Ads Campaigns
  • Remarketing campaigns
  • Mobile Apps marketing
  • Video Marketing
  • Google Ads (Google AdWords) tools
  • MCC Account
  • AdWords Editor Tool
  • Conversion tracking
  • Email
  • IWhat is Email Marketing
  • Benefits of email marketing
  • Basic terminology in email marketing
  • Email Marketing Softwares
  • Building email marketing strategy
  • Building subscriber lists
  • Designing Newsletters
  • Types of Campaigns
  • Reports and analysis
  • ORM
  • What is Online reputation management
  • Why business needs online reputation
  • Case Studies of Brands
  • Focus areas in ORM
  • ORM strategy
  • Tools for ORM
  • Creating Positive Reveiws
  • Optimizing Reveiw Pages
  • Content
  • Content Marketing Overview
  • Planning a Content Strategy
  • Mapping Content to Audience
  • Content Creation and Production
  • Content Distribution
  • Measuring Content Marketing
  • Mobile
  • What is Mobile Marketing?
  • Sign-Ups With Mobile Marketing Sites?
  • Creating Mobile Marketing Campaigns
  • Collecting Database
  • Sending Messages
  • Inbound
  • What is Inbound Marketing
  • Inbound Marketing Process
  • Content Marketing Concepts
  • Landing Page Design Concepts
  • Strategies for Inbound Marketing
  • Tools for Inbound Marketing
  • Using a CRM
  • Delight you Customers
  • Blog
  • What is Blogging?
  • Steps to Blog Marketing Success
  • Customize your Blog – Be Professional
  • Posting – Getting the word out
  • Create your Blog – Focus on your Business Details
  • Create the about page – So people may trust you
  • Marketing tools – Using them
  • Leads
  • How To Create Your ‘Bribe’ Offer
  • How To Create A High Converting Landing Page
  • Joining Give Away Events
  • Adding Your Offer To Other People’s Thank You Page
  • Ad Swaps – from third party sites
  • How To Optimize Your Lead Generation
  • Adobe photoshop
  • Ecommerce Market research
  • Attracting And Retaining Visitors
  • Attractiveness Factors
  • E-Commerce Web Strategy Assessment
  • Business models and tactics
  • Employing Ecommerce
  • PPC

    Pay Per Click Fundamental

  • Introduction
  • PPC Concepts
  • Type Of Ads
  • ROI
  • Conversion Rate
  • Measurement

  • Google Adwords

  • Introduction to online advertising and adwords
  • Adwords account and compaign basics
  • Adwords Bidding and Budgeting
  • PPC Basic
  • Ads Type

  • Bing Ads

  • Introduction to Campaigns and Ad Groups
  • Importing Campaigns, Ad Groups and Keywords
  • Bidding and Traffic Estimation
  • Ads creation
  • Choosing right Keywords
  • Bing Ads Reports
  • Conversion Tracking with Campaign Analytics
  • Adsense
  • What is Google Adsense
  • Publisher Vs Advertiser
  • How to generate passive income without single sale ?
  • How to Create Google Adsense Account?
  • AdSense basics
  • Adsense product
  • AdSense for content (AFC)
  • AdSense for search (AFS)
  • AdSense for video (AFV)
  • AdSense for games (AFG)
  • AdSense for mobile (AFM)
  • AdSense for feeds (AFF)
  • AdSense for domains (AFD)
  • How you will earn the money ? Payment Process
  • Black Hat
  • Keyword Stuffing
  • Cloaking
  • Doorway Pages
  • Cybersquatting
  • Link Manipulation
  • SERP Spam
  • Private Blog Network
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    Course Reviews:

    Average Rating 5.0
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    • BY: Siddhant Bhatnagar
      25 Days ago

      Ayeva institute is best for pursuing your career in digital marketing. I mean, I never expected that I will be taught under such amazing professionals that provided me in-depth knowledge and also supported me at each difficult point. It was an amazing experience there and the certificate was the greatest reward. I would like to thank Ayeva for helping me out with my future.

    • BY: Mumtaj Khatun
      25 Days ago

      Undoubtedly, Ayeva is one of the best institutes for Digital Marketing training. The course content is accurately planned and all the related topics are covered. Trainers explain each and everything in detail. Classroom training have definitely helped me to understand what digital marketing is and its vast scope.

    • BY: Aman Mehnidiratta
      25 Days ago

      Well I have to admit that Ayeva is the best institute for pursuing digital marketing course. I’m so pleased that I enrolled myself here. They have well-experienced faculty and they taught us with in an amazing way. At the end of the course they awarded me with a course completion certificate.

    • BY: Tushar Wadhwa
      27 Days ago

      Ayeva’s a great institute. Best faculties that helped me with achieving my dreams. Thank you so much for providing such in-depth knowledge about digital marketing under the guidance of such professionals. It was wonderful experience learning about SEO, SMO and all the terms. Thanks Again!

    • BY: Shrutika Bhalla
      27 Days ago

      Ayeva institute is the best institute for digital marketing course in Delhi NCR. They provided me with the excellent faculty and gave in-depth knowledge of everything I should know and helped me enhance my skills. I was impressed by the comfortable learning environment and the certificate was like a cherry on top of the cake.

    • BY: Sagar Chopra
      29 Days ago

      Thank you Ayeva institute for such wonderful experience and providing me the appropriate skills and knowledge about digital marketing. Your services and faculty are simply brilliant, I mean the professionals shared their experience and knowledge with us and also taught us everything that was in the curriculum.

    • BY: Sachit Arora
      29 Days ago

      I’m highly pleased that I pursued the Digital Marketing course from Ayeva Institute. They provided such experienced and motivating faculty. No surprise that they are one of the best institutes for digital marketing courses. If you always want to achieve your career in the same field then I would suggest you to pursue career from this institute.

    • BY: Rohit Budhiraja
      30 Days ago

      I was looking forward to pursue a course in digital marketing when I came across Ayeva Institute, they have a comfortable learning environment and the faculty is so supportive. They taught me about every single factor that falls under digital marketing and I was given an exposure to live projects to utilize my skills

    • BY: Riya Madaan
      34 Days ago

      They are the best digital marketing institute. Best institute to learn digital marketing in NCR under the experts. Thank you for the work you’ve put into this learning so far. I'm grateful to have chosen the right place with the right person.

    • BY: Rahul Bansal
      34 Days ago

      I wanted to pursue a course in Digital marketing when I enrolled myself in Ayeva Institute; they are simply one of the best institutes for such course. They provided us with an industry expert as our mentor and taught us everything about marketing in the best way along with that they even gave us exposure to the real time opportunities.

    • BY: Pritam Mudgil
      35 Days ago

      Thank you Ayeva Instiute, I am finally doing the job as a social media executive. They are best training institute for digital marketing course in NCR. They rewarded me with a certificate and their institute at the end of the course and also gave me opportunity to work on live projects in order to improve my skills.

    • BY: Paras Ahuja
      37 Days ago

      Well they are the best institute for digital marketing course in and around NCR. They offer the best faculty that provided us with in-depth knowledge of how to process the work in the real digital marketing agencies. If you want to chase down your dream of becoming the pro marketer then I highly recommend this institute.

    • BY: Harman Singh Nandra
      37 Days ago

      I had amazing experience learning about digital marketing in Ayeva Institute. They provided the best mentorship and at the end gave me a certificate. Well, in simple words, they are no doubt the best institute for digital marketing in Delhi.

    • BY: Gaurav Gupta
      39 Days ago

      After completing my graduation, I decided to go for a diploma course in Digital Marketing. Then one of my friends recommended Ayeva Institute, the leading digital marketing Institute in Delhi, to me aa few months ago, and I joined Ayeva Institute, the leading digital marketing Institute in Delhi because I wanted to get deep knowledge of digital marketing which will help me in improving my marketing skills. Joining Ayeva Institute, the leading digital marketing Institute in Delhi made me improve my marketing skills. I thank Mr. Vaibhav sir for giving that much detailed knowledge and helped me in improving my practical skills. All that knowledge and skills made me a gain experience in the field of digital marketing. All of this was possible only because of Ayeva institute. I would recommend everybody to join Ayeva Institute, the leading digital marketing Institute in Delhi if you are interested in pursuing any course from the field of digital marketing.

    • BY: Isha Modi
      43 Days ago

      Ayeva Institute is a good digital marketing institute in Delhi. I learned many digital marketing techniques. Also the atmosphere of the institute is very good & friendly. Thanks for your career guidance and support.

    • BY: Bharat Bhalla
      44 Days ago

      Ayeva Institute is the best Institute to learn digital marketing. The faculty here is very supportive, friendly in nature and solves your queries. Good luck.

    • BY: Apurav Gupta
      45 Days ago

      If you really want to stand out among the throng of eligible professionals, then digital marketing is what you should go for. The various industries are demanding professionals that are expert of this field. And you can become the one by enrolling for a digital marketing course from Ayeva Institute. The professionals here are really the best and teach every concept pretty well. They give individual attention to each student and train you for a bright future. Additionally, there are also the live projects during your training that one can go for and practice his knowledge while learning.

    • BY: Abhishek Tahanguriya
      47 Days ago

      I always wanted to attend the classroom program for digital marketing as it will be useful for my hike in my remuneration bouquet. Also, now I’m willing to make a permanent shift to digital marketing domain as Ayeva Institute, not only guided in theoretical sessions but delivered training on live projects. Will surely recommend!

    • BY: Abhinav Mishra
      48 Days ago

      The best part of learning from here is the live projects that one is given at the end of their course. These projects give you an idea about what the digital marketing industry demands from you. With these projects you get to understand better and apply your skills & knowledge that you have grasped from the experts here. So, in other words, you become industry ready after getting training in digital marketing from here.

    • BY: Yatika Chaudhary
      50 Days ago

      I am studying Social media marketing at Ayeva Institute for last 2 months and I would say other than being online on social networking sites, you can do more productive things with it. Social media is really a powerful platform and have numerous areas for you to make your career in.

    • BY: ROHAN SACHDEVA
      2 months ago

      It was great experience learning with Ayeva Institute. They offer a detailed course structure and their study modules provide a great deal of insight about Digital Marketing. The course helped me a lot and now I am working as a SEO executive in a successful company.

    • BY: Kriti Kumari
      2 months ago

      Ayeva Institute being the best I have chosen and getting trained in it. I have learned many tips & tricks here from the experts and employing them on the live project I have been assigned by my professionals. It is quite fun actually and you earn while learning.

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